Know your customer

A disappointed salesman of coca cola returns from his middle east assignment.
A friend asked " why were not you successful with arabs?"
The salesman explained, " when I got posted, in the middle east, I was very confident that I would make a good sales pitch as cola is virtually unknown there.... But, I had a problem. I did not know to speak Arabic, So I planned to convey the message with three posters...



First poster: A man lying in the hot desert sand....totally exhausted and fainting.
Second poster: Man is drinking our Cola.
Third poster: Our man is totally refreshed.

Then these posters were posted all over.
" That should have worked" said his friend.
The sales man replied " But I did not realise the arabs go from right to left."