Saturday, April 30, 2022
Aalathur Brothers - Concert No 04
D. K. Jayaraman - Concert No 34
Wednesday, April 27, 2022
Story of my son
Rubrik Origin Story
Published on April 21, 2022
John Quinsey
John Quinsey
VP of Sales, Americas Mid Market at Rubrik, Inc.
I recently watched a video of Rubrik Co-Founder & Chief Architect, Soham Mazumdar, presenting the Rubrik origin story at Tech Security Field Day (link embedded in the comments). Soham did an outstanding job of articulating our journey from data management company to data security company, and it got me feeling quite nostalgic. As I often like to remind people, I was part of the founding sales team at Rubrik, and there’s not too many of us left :) That said I thought I would try to capture Soham’s main points while adding in some color from my own Rubrik journey
Rubrik was launched in 2014 around the following problem statement: Legacy backup & DR were fragmented, complex & highly insecure leaving your backups exposed. They also lacked automation and recovery was too slow (too much focus on ingestion). Rubrik aimed to solve all this by simplifying and modernizing backup
When I first joined the company in the fall of 2015, we addressed a single use case. We backed up VMware and archived it out to AWS. That was all we did, but we did it better than anyone else. And we did it w/ a unique approach to backup centered around a web scale, hyper-converged architecture. We were essentially creating a bunker in a box where your backups could never be compromised. Additionally, the platform was built on a rest API so you could easily automate all tasks associated w/ data protection. And finally, we introduced the concept of live mount so you could quickly recover your data sets regardless of their size. Given the limited surface area of the workloads we addressed, we would invite customers to go on a journey w/ us while hinting at the future possibilities of leveraging metadata to release business value from your backups. Sounded pretty incredulous at the time :)
In the early days our competitors actually used our approach against us to create FUD, saying we created vendor lock-in and took away the freedom of choice from our customers. Conversely, they touted their superior ingestion speeds and de-dupe rates along with a bring your own back-up software approach to maintain freedom of choice. Despite the formidable competition, we actually did quite well in the early days. Which is a bit surprising considering the problem we solved was difficult to attach to a business outcome. Also given the constant rock fights we were in w/ our competitors. Initially our moral high ground was automation through our open API and extremely fast recoveries via live mount. We also shined around simplicity & ease of use which was the number one reason customers partnered w/ Rubrik in the early days. What we lacked was a clear differentiator which would allow us to win the market unambiguously. Turns out it was right in front of us the whole time, and we never even talked about it which was a huge miss
Data Security for the win! When our engineering team first imagined Rubrik, security was baked in from the ground up. They took the approach that failures would happen so the backups must be immutable. They also took the approach that networks would be compromised so they would use no open protocols. Hyper converged infrastructure by design assumes failure so it was a natural choice. A native air gap w/ our web scale architecture provided yet another layer of security making Rubrik the most robust data protection solution on the planet which was to be Act 1 of our company
Looking back, it’s kind of funny. The security first approach of our engineering team was actually a hindrance to sales in the early days. I remember constantly complaining to our PM’s about delays in feature releases costing us sales :). What it ultimately came down to was building it right versus building it fast. Turns out those design decisions early on would become serendipitous just a few years later when Ransomware hit the world
2017 was the first time one of our customers was hit with Ransomware. We didn’t even know what it was. Our initial premise was that if you had a clean copy of your data and the ability to recover it, you’re good. Turns out that’s just one piece of the puzzle. Based on what we learned from that very first attack (and every one since) our customers also need:
* Visibility to what data was impacted (the blast radius) so they know exactly what to recover
* Clarity on any sensitive data that was in scope to assess legal exposure and any regulatory fees & fines
* Visibility to exactly when the attack occurred, so they know what point in time to recover from
* Knowledge of exactly where the malware is lurking in the system so they can recover to a clean system free of malware
Simply being a super secure custodian of data wasn’t enough. So, our engineers got to work and even though security was still just a germ of an idea in 2017, it would soon lead to Act 2 of our company
Our position in the technology stack provides Rubrik w/ a unique advantage when it comes to solving the Ransomware challenge for a couple of reasons:
1) We have a historical view of your data across the enterprise
2) We have the infrastructure to analyze your data for changes & search for suspicious activity
This essentially means that by pairing an already super secure data backup platform w/ our purpose built observability suite, we’ve now created the best data security platform on the planet. We are essentially the easy button for Ransomware remediation & recovery. And unlike other security solutions which are focused on playing perimeter defense, we’ve brought security to the point of data. At Rubrik we’re all about Zero Trust Data Security. We assume the bad guys will get in. And when they do it’s our job to make sure your data is secure & to get you back up and running quickly & efficiently. We’ve honed these capabilities over time and now we’re so confident in our ability to help you recover, that we’re offering a $5M Ransomware recovery warranty to back it up. Hit us up if you’d like to learn more. Or better yet come to our annual user conference next month (link to register in the comments)
#Don’tBackUpGoSolveRansomware
Courtesy: Linkedin
Monday, April 25, 2022
Voletti Venkateswarulu - Concert No 09
Sunday, April 24, 2022
Voletti Venkateswarulu - Concert No 08
Voletti Venkateswarulu - Concert No 07
Voletti Venkateswarulu - Concert No 06
Voletti Venkateswarulu - Concert No 05
Voletti Venkateswarulu - Concert No 04
Voletti Venkateswarulu - Concert No 03
Voletti Venkateswarulu - Concert No 02
Voletti Venkateswarulu - Concert No 01
Saturday, April 23, 2022
Dr. M. Balamuralikrishna - Sidhdhi Vinayaka
Dr. M. Balamuralikrishna - Nauka charithram
Friday, April 22, 2022
Incredible India
T. N. Seshagopalan - Concert No 25
Trees can become even more captivating when they change colors during the fall. Fall foliage captured in the Kashmir Valley in the Kashmir Division of Jammu and Kashmir, India. SOPA Images/ Getty. The trees in the Kashmir Valley in India, change dramatically during the fall.
Madurai Mani Iyer - Concert No 23
The rainbow captured in this photo adds a magical element to the greenery down below.
This landscape photo was taken on the island of Kauai in Hawaii, which is known, for its tropical rainforest.
Madurai Mani Iyer - Concert No 22
Off the coast of Mauritius, there seems to be a river and a waterfall under the surface of the Indian Ocean. In reality, however, there is no waterfall or secret river. It's just sand being pushed off an underwater shelf called the Mascarene Plateau. Nonetheless, the view is breathtaking.
Dr. M. Balamuralikrishna - Concert No 43
Salar de Uyuni in Bolivia is the world's largest salt flat. A crust of salt in polygonal-cracked patterns extends for 4,050 square miles.
At points throughout the year, water from nearby lakes overflow, cascading a thin layer over the ground. This causes a mirror surface that reflects the sky.
Dr. M. Balamuralikrishna - Concert No 42
There are supposedly only eight pink lakes in the world. Masazir Lake in Azerbaijan gets its vibrant color from microorganisms called halophiles. These have helped the lake produce salt since 1813. Its use is limited to extracting salt rather than for swimming.
Thursday, April 21, 2022
G. N. Balasubramanian - Concert No 25
Madurai Mani Iyer - Concert No 21
Madurai Mani Iyer - Concert No 20
Wronged, Yet, The Hindu Is Always Wrong.
Around the final quarter of 2019, a group of women, mainly Muslims, began occupying one of the key roads connecting Noida and Delhi. Not far from where I live, this gathering at Shaheen Bagh became a hotbed for resistance against a law the government had passed. The women and children were the puppets, for the strings were being pulled from somewhere else.
The women were cheered on as icons, and one of them even made it to the Time magazine, for she had led the agenda of the Left, that of the Hindu always being wrong. A Hindu can be forced to convert, kidnapped, harassed, raped, and even murdered in Pakistan, Afghanistan, and Bangladesh, but if a Hindu in India, as a Prime Minister, decides to merely fast track their citizenship amongst that of five other minorities from the three countries, he is wrong. The puppets are right. The rioters are right. The arsonists are right. The Hindu is wrong and, thus, must be wronged.
Last year, around this time, we were consumed by the farmers’ protest in Singhu, a little far from where I live, but as we all realised the magnitude of the Delta variant, another lesson awaited us, that of Hindus always being wrong.
Illegally squatting on a national highway, the farmers were hailed as heroes of the democracy, for they were resisting reforms that would have benefited a sector that makes up for 15 per cent of our GDP and 50 per cent of the working population. They were not questioned for the protest gathering, nor how the Covid norms were sent for a toss. In Uttarakhand, where the average Hindu assembled for the Kumbh Mela in far fewer numbers than pre-pandemic times, they were again called wrong. There was a toolkit as well to peddle the wrongness of the Hindu.
A Hindu aspiring to burst crackers on Diwali is wrong. A Hindu wanting to burn the effigy of Ravana on Diwali is wrong. A Hindu wanting to play Holi is wrong. A Hindu wanting to carry out a procession during Ram Navmi is wrong. The people pelting stones on that procession, however, are right. What does one make of these scattered attacks on Hindu festivals?
This is where we are today. A strategic attempt is underway to silence the average Hindu. The government is responding as well, perhaps in clearer words than ever. The answer to pelting stones is in demolition drives of illegal properties in the troubled pockets but is that a sustainable solution. I don’t think so, and while we can agree to disagree, I request you consider this perspective. To punish swiftly is great, but to deter rioters is what the objective must be.
The women were icons, the farmers were heroes, but the Hindus in Ram Navmi processions, pelted with stones, were wrong because they dared to assert themselves culturally. That’s what the media wants you to believe. That’s what the political opposition wants you to accept.
This charade can’t go on unchecked. This charade must be called out.
Until next week.
Tushar Gupta
T. N. Seshagopalan - Concert No 24
Dr. M. Balamuralikrishna - Concert No 39
T. N. Seshagopalan - Concert No 23
T. N. Seshagopalan - Concert No 22
Wednesday, April 20, 2022
Astonishing photos